Klue Raises $15M as Companies Clamor for Platform to Collect, Curate and Distribute Competitive Insights

Vancouver based Klue the AI-powered competitive enablement platform, announced a $15 million Series A funding round led by Craft Ventures with participation from HWVP, existing investors OMERS Ventures, Rhino Ventures, and BDC Ventures, and several notable angel investors including Frederic Kerrest (co-founder of Okta) and Zach Coelius (top Angelist syndicate). The investment, which brings the company’s total funding to $19 million, will accelerate product and machine learning development and be used to meet the growing demand for competitive enablement.

“Every company in the world has two things in common – customers and competitors, yet there is no system of record on competitors,” said Jason Smith, CEO and co-founder of Klue. “30% of enterprise deals are lost directly to a competitor. That stings. Klue is a confidence building weapon for sales and an efficiency engine for the teams who enable them.”

Klue is a competitive enablement platform for the modern enterprise. Using Klue, product marketers and enablement teams leverage curated intel from inside their company and across the web to create insights delivered in real-time to the field. Salespeople get access to relevant, digestible competitive insights inside the tools they use every day.


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